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So you want to set up an online store?

These days more and more bricks-and-mortar retailers are realising that in order to survive well into the future, it is imperative to have an online store. Moving online is not online an essential part...

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Facebook: It’s All About Engagement

If you have a Facebook business page, there’s a good chance you have noticed a drop in the “reach” and “talking about” statistics over the past few weeks. Apparently it’s all to do with Facebook’s...

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Three approaches to a website refresh

If you have been thinking of redesigning your website, you are probably also thinking about the best way to go about it. Here at Direct Sites Online, we believe there are three approaches: Kapow —...

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Seven reasons to choose Magento for your e-commerce website

Here at Direct Sites Online we build e-commerce platforms. Lots of them. So we have plenty of experience in the multitude of platforms out there. Yet, we keep coming back to Magento and advise our...

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Video marketing in 2013

Welcome to our first post of the New Year. And what a year it’s turning out to be already. We were particularly interested to read Frost and Sullivan’s top seven predictions for digital media in...

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Using social media to advertise your business

Analyst firm Frost and Sullivan recently releases its top seven digital marketing predictions for Australia in 2013 and it was no surprise to see social media make the cut. The firm’s senior research...

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Mobile technology and the future of digital marketing

This is the final in our series on Frost and Sullivan’s top seven predictions for digital media in 2013 and focuses on tablets, smart phones and how they will impact the digital media landscape....

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Link building using social media

If you have been reading our blog posts here at Direct Sites Online, you would know by now that we are big fans of using social media to market your small business. Social media is an incredibly...

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Social networks – the rundown

Last post we discussed building links on social media profiles, so we thought we’d follow-up with a brief run down on a variety of social media sites and how they can help promote your small business....

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Four tips to help your website get mobile

  If you run an online business, there’s a good chance you are somewhat reliant on being found via smart phones and tablets. But there’s also a good chance that although you may have perfected the SEO...

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Optimisaton for humans – not Google

Finally, search engine optimisation has recognised that there is no point ranking number 1 in Google if visitors to your site don’t stick around and become customers. After all, if they don’t find what...

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The low-down on LinkedIn company pages

For a few years, Facebook has been a popular social media site for business. And it works really well for some – mainly those operating in the business to customer sector. If, however, you offer a...

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Stress-free domain name transfers

As we have said before, your domain name – or URL – is the online version of your street address. But what happens when, for one reason or another, it needs to be transferred? Can it be done without...

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Get local with your SEO

Despite the advent of the internet, which means your online business can attract customers throughout the world, it is still a fact that proximity is a powerful tool for converting visitors to sales....

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5 steps to creating shareable content

Ever wondered why some blog post get hundreds – or thousands – of hits everyday? Why their content is regular shared on social media sites, creating a buzz and attracting a new audience? It’s simple...

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The basics of Google+

Here at Direct Sites Online we have been enjoying finding our way around the quiet achiever of the social media world – Google + While it might take a backseat to the more high-profile Facebook and...

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Three simple steps for optimising your web conversions

By now, if you own a business and have a website, you will know all about search engine optimisation – that is getting search engines to index your site and hopefully driving visitors there. But what...

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There’s plenty to love about WordPress

Here at Direct Sites Online, we are big fans of the WordPress open source content management system. After all, it has not become one of the world’s most popular web publishing platforms by accident....

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Is your website working?

With more and more people turning to the web for information to help them make purchase decisions, it’s time to ask yourself: “Is my website working”? And we don’t mean can people see it? Or has it...

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Social media: It’s time to get on board

If you have decided that social media is not worth your time or energy, here are some stats that might change your mind: There are over 1.15 billion users of Facebook worldwide Linked In has more than...

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